About

ISGW Alliance Logo Colour SML

Your Global Partner for Sporting & Outdoor Excellence

In the world of sporting and outdoor brands, reach, reliability, and reputation are everything. The International Sporting Goods Wholesalers Alliance (ISGW) brings together four of the industry’s most respected companies to provide unparalleled representation and distribution for premium brands across key global markets.

ISGW partners manage and distribute hundreds of distinguished brands in their respective countries, but our true distinction lies in the depth of expertise, the scale of operations, and the unwavering commitment to excellence. Every brand in the ISGW portfolio benefits from best-in-class practices in sales, marketing, compliance, and logistics—ensuring that products are not only available, but presented, promoted, and delivered with precision and professionalism.

We are proud to represent iconic names such as Savage Arms, Leupold and Stevens, Ruger and Marlin, providing them with a platform to achieve unmatched market impact. Partnering with ISGW means aligning with a group of companies that are proven leaders, trusted by retailers and consumers alike, and committed to elevating every brand we represent. For any sporting or outdoor brand seeking growth, consistency, and prestige, ISGW is more than a partner—it is the gateway to global success.

OUR LOCATIONS

Our Alliance Map
NIOA SML

NIOA
sales@nioa.com.au
Australia / New Zealand

Viking SML

Viking Arms
info@vikingarms.com
UK / Northern Ireland

Hofmann SML

Helmut Hofmann
info@helmuthofmann.de
Germany

OIH SML Formalito Stonwolf EDT

Outdoor Investment Holdings
Formalito / Stonewolf
info@formalito.co.za
South Africa, Namibia, Botswana, Swaziland, Mauritius, Angola, Zambia

OIH SML Formalito Stonwolf

Outdoor Investment Holdings
Formalito / Stonewolf
info@formalito.co.za
South Africa, Namibia, Botswana, Swaziland, Mauritius, Angola, Zambia

OUR BRANDS

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