Latest News

Ruger Armoury Training

Training at the source makes all the difference. Recently, our team at NIOA joined partners from the International Sporting Goods Wholesalers Alliance inside Ruger’s Mayodan, North Carolina facility for intensive armoury training. Find Out More ▶

Building a Truly Global Distribution Alliance

At this year’s SHOT Show, the week began with a fantastic gathering hosted by our partners at Sturm, Ruger & Co., bringing together members of the International Sporting Goods Wholesalers Alliance (ISGW). Find Out More ▶

ISGW Alliance Strengthens Global Ruger and Marlin Partnerships at SHOT Show 2026

During SHOT Show 2026, the ISGW - International Sporting Goods Wholesalers Alliance was honoured to be invited to an exclusive reception hosted by Sturm, Ruger & Co. Find Out More ▶

ISGW, Leupold announce global collaboration

Las Vegas, NV – The International Sporting Goods Wholesalers (ISGW) alliance and Leupold & Stevens, Inc. have sealed a deal to distribute the famous “Gold Ring” optics worldwide. Find Out More ▶

Leading distributors unite to form global sporting, outdoor alliance

Las Vegas, NV – Four of the world's biggest wholesalers with a combined stable of more than 125 firearms, optics and ammunition brands have joined forces to form a sporting and outdoor alliance. Find Out More ▶

Ruger International Distributor Update - International Sporting Goods Wholesalers Alliance Announcement

Ruger is pleased to announce a strategic collaboration with four of the largest and most reputable international distributors in the firearms industry. Find Out More ▶

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