ISGW, Leupold announce global collaboration

22 January 2026

Las Vegas, NV – The International Sporting Goods Wholesalers (ISGW) alliance and Leupold & Stevens, Inc. have sealed a deal to distribute the famous “Gold Ring” optics worldwide.

The strategic agreement – announced at SHOT Show in Las Vegas – combines the ISGW’s global sporting/outdoor might and Leupold’s 118-year-old tradition as the leader in precision optics.

The ISGW alliance unites four of the world’s biggest wholesalers - NIOA, Helmut Hofmann, Viking Arms and Outdoor Investment Holdings/Formalito.

Collectively they represent and distribute more than 125 firearms, optics and ammunition brands.

Now, Leupold & Stevens, Inc. – the Oregon, USA-headquartered optics specialist – has joined the ISGW stable with other household names such as Ruger, Marlin, Remington, Federal Ammunition, Savage Arms and CCI.

Renowned for exceptional quality and performance, Leupold products are the choice of hunters, shooters, outdoor enthusiasts and military professionals around the world.

By joining ISGW, Leupold will collaborate closely with experienced wholesalers who share a commitment to best-practice distribution, sales and marketing standards.

Quotes

“This partnership strengthens Leupold’s global footprint while ensuring our loyal customers benefit from consistent service, technical support and product availability, regardless of location.” – Jon Slack, International Sales Manager, Leupold & Stevens, Inc.

“Joining the ISGW alliance allows us to work more closely with some of the most respected distribution partners in the world. Their commitment to gold standard customer service aligns strongly with our own values.” – Janos Jeszenszky, Director Global Commercial Sales, Leupold & Stevens, Inc.

ISGW Leupold pic

Representing the ISGW alliance at the Leupold stand at SHOT Show are, pictured from left, Leupold & Stevens International Sales Manager Jon Slack, NIOA Group CEO Rob Nioa, ISGW member Sam Macarthur and Janos Jeszenszky, Leupold & Stevens Director Global Commercial Sales.

Cookie Notification

NIOA uses functional cookies to deliver the best experience on our website and for analytics purposes. By using this website or by clicking 'Accept', you agree to the use of cookies. We highly value your privacy and to learn more about how your data is protected, please read our Privacy Policy.

Terms of Use

Please read our terms of use here

Accept and close