During SHOT Show 2026, the ISGW - International Sporting Goods Wholesalers Alliance was honoured to be invited to an exclusive reception hosted by Todd Seyfert, President & CEO of Sturm, Ruger & Co., Inc., alongside BJ Hoeting, Director of International Sales.
It was an outstanding afternoon of conversation and connection, focused on how the ISGW Alliance continues to successfully deliver Ruger Firearms and Marlin products to international markets through a truly collaborative global distribution model.
The reception brought together alliance partners from across the world, including:
🌏 NIOA – Australia & New Zealand
🇩🇪 Helmut Hofmann GmbH – Germany
🇬🇧 Viking Arms - Sporting – United Kingdom
🇿🇦 Outdoor Investment Holdings – South Africa
This gathering reinforced the strength of our partnerships, the value of aligned strategy and the shared commitment to growing Ruger and Marlin brands globally.
A great example of what’s possible when trusted partners work together across borders.
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